How Subliminal Messages can work in print ads 

How Subliminal Ads Work In Print

How good are you at noticing details that are really pretty obvious but still out of range of your conscious awareness as you glance briefly at an ad while turning the page?
Hint: It's in the picture. In words.  
Everything else in the ad is a distractor from two words.

Look again.

They're in the lower left hand corner of the picture.
They are separate but connected, one over the other to create a sentence.
It's a standard two-part message to every smoker. It's:

Part one is an order "Open your cigarette pack"
To be able to do that, it has to be a new pack.

Part two is a description "The cigarette pack is open."


From Wikipedia, the free encyclopedia
Subliminal stimuli (pron.: /sʌbˈlɪmɨnəl/; literally "below threshold"), contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's threshold for conscious perception.[1] A recent review of functional magnetic resonance imaging (fMRI) studies shows that subliminal stimuli activate specific regions of the brain despite participants being unaware.[2] Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes or masked by other stimuli.

Kaser, V.A. "The Effects of an Auditory Subliminal Perception Message Upon the Production of Images and Dreams". Journal of Nervous and Mental Disease (1986). Subjects listened to an audio subliminal message. The message was mixed with a regular music recording. Another group of subjects simply listened to the regular music recording without the subliminals. Both groups were asked to create a pre-test drawing before and immediately after the music was played as well as a drawing of any dreams they had the previous night. When the drawings were examined, the effects of the subliminal message could be seen. The drawings of the people who listened to the music with subliminal hidden content contained images relating to the suggestions they were listening to, whereas no correlation could be found with the control group. Kaser concluded that "the unconscious/subconscious mind is able to perceive a recorded verbal message that cannot be consciously heard", proving the existence of subliminal perception.[3]